Enterprise

The Message vs. A Messenger

Two very different approaches to building businesses.  Both work. Both are distinct.

Two very different approaches to building businesses.  Both work. Both are distinct.

Being the message is problematic if you seek to build an enterprise that scales income beyond your own ability to produce it.  Being the message infers the buck, the content, the value, the importance, the spotlight, is all on you, all the time.  You are the service... When you are on, you get paid. When you are off, you do not.  Your "Service" and your income are limited by your output.

On the other hand, being a messenger allows you to showcase another person, good or service.  If you showcase great people, goods, and services they often promote themselves.  As an agent, you serve others (a professional messenger).  As an agent of great "Goods", you can earn income even when you are not working (i.e. purchasing online).  As an agency owner, you revenue share with other agents that serve many (many professional messengers).  Being a "Goods" agent takes the spotlight off you having to be the content.  Being a "Goods" agency scales your income well beyond your own ability to produce it.

Not all Health Food Agents own Health Food Agencies.  But all Health Food Agency owners are Health Food Agents.   Either way, being an agent and/or owning an agency helps redirect the spotlight off you while compensating your accordingly.  Shining the spotlight on others, shows others how they could do what you do.  In leading by example, for others, you put yourself in a position to grow from an agent to an agency owner.

Healthy Sales

90% of people do not consider themselves a sales person.  If the old saying is true, " We are all in sales ," perhaps the 20th Century definition of sales, needs an extreme makeover.  What if people go to restaurants, movies, goods or services, because you recommend them?  You moved them to take action.  Your recommendations was offered, no strings attached.  What if modern sales is the same.  When you are unattached to the outcome your intention is to "Add Value".  Focus on adding value (no strings attached) and you'll come from a position of strength.  If you truly believe in what your are recommending, people are more than happy to buy from you.  At this level, BELIEF is the decisive variable.  Belief changes everything.  A mentor of mine says, " You get to choose what you believe and what you believe will determine what you experience in life" .  I believe sales is noble and rescues beauty... all the time.  If you want more, read Daniel Pink's book   To Sell is Human  .  Here is an excerpt:  Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.  We are all in the business of moving others..."   healthfoodagency@gmail.com

90% of people do not consider themselves a sales person.  If the old saying is true, "We are all in sales," perhaps the 20th Century definition of sales, needs an extreme makeover.  What if people go to restaurants, movies, goods or services, because you recommend them?  You moved them to take action.  Your recommendations was offered, no strings attached.  What if modern sales is the same.  When you are unattached to the outcome your intention is to "Add Value".  Focus on adding value (no strings attached) and you'll come from a position of strength.  If you truly believe in what your are recommending, people are more than happy to buy from you.  At this level, BELIEF is the decisive variable.  Belief changes everything.  A mentor of mine says, "You get to choose what you believe and what you believe will determine what you experience in life".  I believe sales is noble and rescues beauty... all the time.

If you want more, read Daniel Pink's book To Sell is Human.  Here is an excerpt: Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.  We are all in the business of moving others..."

healthfoodagency@gmail.com

A Healthy Gig

Musicians love gigs. Entrepreneurs love gigs. Gigs infer interacting with people. Interacting with people is enterprise. Owning the interaction is the new Gig Economy. The new “Gig Economy” is a real thing. Gigs forge musicians. So to with entrepreneurs. Musicians love music and the response of their audience. Entrepreneurs love enterprise and the response of their audience. Accomplished musicians look back on their early “Gig” years with nostalgia: innocent, scary, fun, experimental, raw, passionate, humbling, unpredictable, challenging, emotional and rough around the edges… “I just wanted to do my thing... ”. The early “Gig” years for accomplished entrepreneurs are no different: innocent, scary, fun, experimental, raw, passionate, humbling, unpredictable, challenging, emotional and rough around the edges… “I just wanted to do my thing…”.

54 million people, or 1 in 3 Americans, are free lancers or independent contractors. If you want to think like an entrepreneur, get crystal clear on what you want: Make value, make meaning, make a difference, make money… have flexibility, be own boss, choose work location, purse professional and personal passion, spend more time with friends/family, control financial future. Then, if you seek forge yourself into an entrepreneur… the “Gig” economy works.

If you just want to do your own thing… consider a “Healthy Gig”. If you believe in a healthy lifestyle, leading by example and owning your financial future, consider the low risk/high return “Gig” of being a Health Food Agent. Health Food Agents are the most prolific five, six and seven figure income earning agents in the health food industry.

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Emerging entrepreneurs

The language we use to talk about something speaks loudly about how we think about that thing. It was a watershed moment when the insurance industry renamed death insurance to life insurance. In 2016, the World Bank (WHO) has eliminated the term “Developing Country” from its vocabulary. The change marks an evolution in thinking about the geographic distribution of poverty and prosperity in our world. Malaysia is more like the U.S. now than Malawi…and so on. "Advanced & Emerging” markets is their new lingo.  Indeed, the world has changed and it is wide open for independent enterprise like never before in history.

All “Developed & Advanced” Health Food Agencies, started out as “Developing & Emerging” Agents. In my experience, Health Food Agents who go on to own thriving Health Food Agencies, operate with a “Prosperity" mindset. Whereas, most people have a scarcity (poverty) mindset. How do you view the world… through prosperity or scarcity sunglasses. Millionaires are being created everyday and chances are, they own their own business.

The world is open for business, perhaps today is the day you choose to become an “Emerging” entrepreneur and become a Health Food Agent. healthfoodagents@gmail.com