90% of people do not consider themselves a sales person. If the old saying is true, "We are all in sales," perhaps the 20th Century definition of sales, needs an extreme makeover. What if people go to restaurants, movies, goods or services, because you recommend them? You moved them to take action. Your recommendations was offered, no strings attached. What if modern sales is the same. When you are unattached to the outcome your intention is to "Add Value". Focus on adding value (no strings attached) and you'll come from a position of strength. If you truly believe in what your are recommending, people are more than happy to buy from you. At this level, BELIEF is the decisive variable. Belief changes everything. A mentor of mine says, "You get to choose what you believe and what you believe will determine what you experience in life". I believe sales is noble and rescues beauty... all the time.
If you want more, read Daniel Pink's book To Sell is Human. Here is an excerpt: Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. We are all in the business of moving others..."