Jeff Olson, RLT

2-time Olympian, 3-time national champion, Pan-Am Gold Medalist. #DadOnAMission #Agentrepreneur

JeffO heli peak.jpg

My introduction to the category of “Plant Powders” made immediate sense to me. It was simple, food-first, and challenged the status-quo. Athletes are ruthlessly practical and do what works. This works. #mattermatters, #produceproduces

Today, our plant powders are backed by 38 published clinical studies (#1 in world). We are a new standard in conditioning physiological performance (for anyone).

“Food Conditioning” with plant powders delivers a compounding effect. It is a tried, proven, and timelesss principle for long-term physical vigor and physiological durability. #HygienicHealthFood

As a 1099 (healthy living) agency owner with a full benefits package… I count my blessing everyday. My job is to pay it forward. My motivation… #BeABlessing #BetterTogether #OwnIt

Bio: Sports. Money. Tech. Health. Basically, I was transport for testosterone in my 20s and 30s. Overtraining ended my professional athletic career. Ambition drove me to Wall Street. Desire, to win fast, sucked me into the Dotcom bubble. I made money, lost money, and built character and learned humility. I came to realize having a boss and being an employee didn’t work for me. A mentor taught me how about being an agentreprneuer. At that point, I knew what I wanted. However, my blindspots gave me plenty of learning. I was humbled, in great ways. In the early 2000s, my wife and I launched a health food agency. Our mission is to inspire healthy living, leading, and earning around the world through consumption, production, and distribution of health food. One of my passions is to advance the field of human performance nutrition (for anyone) and also help influencers of health living get paid what they are worth. Our work is grounded by efficacy and execution. In addition, I'm a co-founder in the vertical farming company Altius Farms and the Altius Agency which invests in disruptive people and stuff.

Philanthropically, I serve on the council of directors for the True Health Initiative and the Heuga Center Endowment. I am a 2-time Olympian, 3-time national champion and Pan American gold medalist. I train, mentor, and coach, around all aspects of human performance. As a lifelong student, I am fascinated by the joy found in its pursuit. I was born and raised in Montana and live in Denver with my wife and three daughters. #thive #pioneer #partner Personal site:

Intro to food conditioning with plant powders (Go deeper: Click Here) and the athlete/influencer sponsorship game (S+ Click here ).

My keynote close at our global conference on our future #bettertogether

My journey in this adventure

We all have blind spots…

Click on image below to see a few of our HFA Crew

To learn more about Jeff, go to his personal site: